How to Use the Legionella Lead Gen Kit to Close Jobs This Quarter
You bought the kit. Now what?
This isn't a course with 40 videos. It's a working system. And like any system, it works best when you follow the sequence. In this post, we'll walk you through exactly how to go from "I have the kit" to "I just closed a $2,000 contract" in 90 days.
Real timeline. Real numbers. No fluff.
The 90-Day Legionella Lead Gen Playbook
This is the exact sequence that works:
Weeks 1-2: Setup & Research
Goal: Build your prospect list and understand your market.
- Open the ChatGPT prompts from the kit
- Run the "Building Identification" prompt for your city (takes 15 minutes)
- Run the "Compliance Research" prompt for your state (takes 10 minutes)
- Paste results into the provided Google Sheets template
- You now have 50-100 qualified prospects. Stop here if you're not ready to pitch.
Weeks 3-4: Contact Discovery & Outreach Setup
Goal: Find decision-maker emails and prepare your first batch of outreach.
- Use the "Contact Discovery" prompt to find facility managers for your top 20 prospects
- Paste emails into the tracking sheet (the kit includes a simple format)
- Pick 3-5 of the email templates from the kit that match your pitch angle
- Customize them with your name, company, and local compliance details
- Send your first batch: 10-15 emails (takes 1-2 hours)
Weeks 5-8: Follow-Up & Conversation Building
Goal: Get responses, qualify leads, and book initial consultations.
- Check responses daily (expect 10-20% reply rate on cold outreach)
- Use the follow-up templates from the kit for non-responders (send 48 hours later)
- For replies: Schedule 15-minute phone calls to understand their testing needs
- During calls: Ask about outlet count, building size, last testing date, budget
- Send 2-3 more batches of 10-15 emails as you go (stagger them weekly)
- Track everything in the provided spreadsheet (who replied, who's interested, next steps)
Weeks 9-12: Quoting & Closing
Goal: Convert conversations into signed contracts.
- For qualified prospects: Use the pricing guide from the kit to build your quote
- Reference the market rates in the guide to stay competitive but profitable
- Send quotes within 24 hours of the call (don't let momentum die)
- Follow up on quotes after 5 business days if you haven't heard back
- Close 1-3 contracts (even 1 contract at $2,000 pays for the kit 20x)
Real Numbers: What to Expect
Here's the math on a realistic 90-day run:
- Emails sent: 50-75 (spread over 12 weeks)
- Reply rate: 10-15% (5-11 responses)
- Phone calls: 4-8 (not everyone who replies is ready to talk)
- Qualified prospects: 2-4 (people with actual budgets and timelines)
- Quotes sent: 2-3
- Contracts closed: 1-2
- Revenue: $2,000-$4,000 per contract
- ROI on kit: 22x-45x (kit costs $89)
These numbers are conservative. Some contractors see 2-3 contracts in the first 90 days. Some take longer. It depends on your market, your pitch, and how consistently you execute.
The Three Things That Actually Matter
Most contractors fail not because the system is bad, but because they skip these:
1. Consistency Over Perfection
Send 10 mediocre emails every week instead of 50 perfect emails once a month. The kit gives you templates. Use them. Don't rewrite every email from scratch.
2. Follow-Up Discipline
Most deals close on the 3rd or 4th touch, not the first. Use the follow-up templates. Track who you've contacted. Don't let leads go cold.
3. Speed to Quote
When someone says "yes, we need testing," send a quote within 24 hours. Use the pricing guide from the kit. Don't overthink it. Facility managers make decisions fast.
Common Mistakes (And How to Avoid Them)
Mistake #1: Sending Too Few Emails
If you send 5 emails and get no response, the problem isn't the system—it's volume. Send at least 10-15 per week. The kit is designed for this pace.
Mistake #2: Not Following Up
Cold outreach gets 10-15% response rate. That means 85-90% don't reply the first time. Use the follow-up templates. Send a second email 48 hours later. This is where deals actually close.
Mistake #3: Overcomplicating the Pitch
Don't try to be clever. Use the templates from the kit. They work because they focus on compliance deadlines and liability—the things facility managers actually care about.
Mistake #4: Waiting Too Long to Quote
When someone shows interest, send a quote the same day. Momentum dies fast. Use the pricing guide to build quotes quickly. Don't spend 3 days perfecting it.
What the Kit Gives You (And How to Use Each Part)
ChatGPT Prompts
Copy-paste these into ChatGPT. They're pre-written to pull the exact data you need. Takes 15 minutes total. Output goes straight into your spreadsheet.
Email Templates (23 of them)
Pick 3-5 that match your angle. Customize with your name and local compliance details. Send them. Don't rewrite from scratch.
Google Sheets Tracking Template
This is your pipeline. Track: prospect name, email, date contacted, response status, next follow-up date, call notes, quote status. Update it weekly. This is how you stay organized without a CRM.
Pricing Guide
Reference this when building quotes. It shows market rates by building type, contract structure, and regional variations. Use it to stay competitive but profitable.
Follow-Up Sequences
Use these for non-responders. Send the first follow-up 48 hours after initial contact. Send a second one 5 days later if still no response. These templates are written to re-engage without sounding desperate.
The Week-by-Week Checklist
- Week 1: Run ChatGPT prompts. Build prospect list. Set up tracking sheet.
- Week 2: Find 20 decision-maker emails. Customize 3 email templates.
- Week 3: Send first batch of 10-15 emails. Start tracking responses.
- Week 4: Send follow-ups to non-responders. Book first calls.
- Week 5: Send second batch of emails. Have first phone calls. Take notes.
- Week 6: Send follow-ups. Prepare quotes for qualified prospects.
- Week 7: Send third batch of emails. Send first quotes.
- Week 8: Follow up on quotes. Book more calls. Send more emails.
- Week 9: Close first contract (if on pace). Send more quotes.
- Week 10: Continue follow-up cycle. Build pipeline for next quarter.
- Week 11: Close second contract (if on pace).
- Week 12: Wrap up quarter. Plan next 90 days.
Why This Works
This system works because it's not magic. It's just:
- Finding the right people (ChatGPT prompts)
- Reaching them consistently (email templates + tracking)
- Following up relentlessly (follow-up sequences)
- Quoting fast (pricing guide)
- Closing deals (discipline + repetition)
That's it. No SaaS. No magic. Just a repeatable workflow.
Real Talk: If you execute this for 90 days, you will close at least 1 contract. One $2,000 contract pays for the kit 22 times. Most contractors close 2-3 in the first 90 days. The ones who don't? They either didn't send enough emails or didn't follow up consistently.
Next Steps
If you haven't bought the kit yet:
If you already have the kit:
- Print this checklist
- Open your Google Sheets template
- Run the first ChatGPT prompt today
- You'll have 50+ prospects by tomorrow
- Start sending emails next week
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