How to Write Cold Emails That Actually Work for Grease Trap Services

If the idea of sending cold emails makes your stomach twist, you’re not alone. But when done right, it’s one of the most effective (and cheapest) ways to get new clients — especially for services like grease trap cleaning that most businesses already need.

The Problem with Most Cold Emails

They’re too long, too salesy, and too desperate. Busy restaurant managers don’t want a pitch deck — they want to know three things fast:

Who are you?
What do you offer?
How much hassle is this going to be?

The 3-Point Formula That Gets Replies

Here’s a simple format that works because it respects their time and sounds human:

Line 1: The hook
"Hey, saw your restaurant in [City]. Just wondering if you’re already covered for grease trap cleanings?"
Line 2: The offer
"I run a local service and help places like yours stay compliant and avoid backup fines."
Line 3: The nudge
"Happy to send rates or answer any questions — no pressure. Let me know!"

Cold Email Do’s and Don’ts

✅ Keep it under 100 words
✅ Use their business name or city (feels personal)
✅ Include your name and a reply email
❌ Don’t push for a sale on the first message
❌ Don’t attach files — they might go to spam
❌ Don’t use corporate jargon

Follow-Up Without Being Annoying

Most replies happen after the second email. Wait 2–3 days and send something short like:

"Just circling back in case this slipped through — still happy to help if you're open to a quick quote."

Need Help Crafting Emails?

The Dirty Leads: DIY Edition includes 20+ ready-to-edit email templates that work for grease trap services and similar businesses. No fluff — just copy, paste, tweak, and send.

And remember — one good cold email can open the door to years of recurring work.